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Montrose Food and Wine Ltd. has been supplying
premium wines in the Chinese market for over 10 years. Montrose now exclusively
carries over 700 wines from 16 countries across the globe. The Montrose
portfolio includes selections from France, Italy, California, Spain, Portugal,
Austria, Australia, Chile, Argentina, New Zealand, South Africa, Canada, China
and Hong Kong.
In the last four years, Montrose has expanded its business through a variety of
projects:
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With the re-unification of Hong Kong and China in 1997,
Montrose established Montrose Food and Wine Hong Kong Ltd. to compete in the
competitive wine market of Hong Kong. |
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To diversify its portfolio, Montrose purchased a stake in The South
China Brewery Co. of Hong Kong, to offer its customers an extensive line of
Hong Kong¡és only micro-brewed beer. |
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Montrose consolidated its long-term position in China by entering
into a Joint Venture with the Great Wall Winery Group.
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Montrose formed a partnership with St.Maarten Spirits, the Ultimate
Premium Spirits Company, to import into China and Hong Kong a full range of
Premium Spirits.
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Entered the retail market in 2001, by opening China's Premier Wine
Boutique in the heart of Beijing's Kerry Center Mall. |
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Launched China¡¯s finest Internet Site,
www.montrosechina.com which allows Chinese customers to purchase fine wines
over the Internet. Corporate customers can purchase wines, and also create
sales tools on-line.
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In 2002, Montrose expanded into the Tianjin metropolitan market, by
opening up a sales office to further develop and serve customers in the growing
city. |
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